But high performing customer experience teams didn’t all of a sudden decide quality systems and tools were necessary because of COVID-19, according to research by Zendesk and ESG. Adapting based on changing customer needs was already built into their culture because forward-thinking leaders armed their companies with technologies to be agile and embrace transformation. HubSpot’s free CRM digital transformation and process automation offers three hubs that give you an all-in-one business platform experience. From customer service reps to sales leaders and business owners, this free CRM helps you fully transfer your business online and drive growth. One of the first things you should do is present teams with a clear why statement that explains the reasons your business needs to undergo a digital transformation.

The final question involves researching and identifying the technology you’ll need to successfully transform. Some of these may be middle-of-the-road tools that help you reach your end goal, while others may be the permanent solution you implement and use forever. 70% of businesses today are finding that the digital shift is worth it, and these businesses either have a digital strategy in place, or are earnestly working towards one. These benefits https://www.globalcloudteam.com/ help fuel ongoing transformation, as automation enables employees to shift to more innovative and higher-value work and more agility enables the organization to better identify opportunities and pivot resources toward seizing upon them. Deploying chatbots to handle level one inquiries also frees up service personnel to spend time on more sensitive cases. AI-powered bots can serve as the entry point into intelligent case routing systems.

Netflix transformed the entertainment industry by offering on-demand subscription-based video services to its customers.

They are greatly relying on video collaboration for businesses to build long-term face-to-face relationships. The initiative ended up being problematic on multiple levels, failing to keep up with great business success expectations. Today, after more than six years of development, the Smart Mobility platform still isn’t completed, and key implementation partners have abandoned the project. The failure of the Smart Mobility project to deliver business value was one of the main reasons why Ford’s stock value has plummeted more than 40%, leading to Ford CEO Mark Fields being fired that same year. 62.5% of research papers reviewed by the authors of the digital retrofitting meta-study used this approach as it enables fast data collection from legacy machines and newly integrated sensors.

So can collaboration, onboarding, knowledge management, and any other type of tool that improves staff morale. EdX has taken collaboration by its reins to stand out in the online education market. With 2Us’s financial capital, expertise, and support, they can grow edX to reach more students than recently possible. Along with edX’s assets in Harvard and MIT made lessons, they can help thousands of students access education.

What is a Marketing Plan & How to Write One [+Examples]

However, it’s an expensive and risky undertaking to reinvent the way an enterprise operates. So, before you commit to a plan, let’s look at some successful digital transformation examples across multiple industries to help you chart your course ahead. As we’ll show, successful digital transformations hinge less on how companies use digital and more on how they become digital. To make sure that you’re one of these businesses, take the time to create a digital transformation roadmap, research the necessary tools, and understand the trends that have inspired other businesses to change. For them, this means that the information you collect from them is stored securely and also safe from external threats.

Every successful digital transformation includes a cultural component because it requires staff to adjust to a new way of doing things. Change is a challenge for many organizations, so it’s important to develop a culture of flexibility and valuing transformation. Changing your organization’s business model in an effort to adapt it to a new digital environment is known as business model transformation.

Digital transformation strategy examples in education

It created more membership opportunities and initiated digital marketing campaigns. The company also launched SNKRS App in February 2015 which offers a complete range of men’s and women’s most premium Nike sneakers, including popular franchises Air Max, like Air Force 1 and Nike SB products. In this blog post, we will explore what is digital transformation, its benefits, and 11 real-world digital transformation examples to show how these companies have successfully adopted digital technologies to transform their businesses.

• There, the company plans to operate like a bank in the virtual world much like it does in the physical world.
• Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge.
• A focus on domains is conducive to effective change because it encompasses all related activities to deliver a complete solution.
• Newer business models in this category include software-as-a-service offerings like Microsoft 365 and entertainment subscription services such as Netflix and Spotify.
• The digital transformation strategy is defined, along with key performance indicators (KPIs) that help measure success.

Once the investment in digital begins, your business can use new products and data to identify growth opportunities. The three case studies below—from Ford, Walmart, and Anheuser-Busch InBev—show how legendary companies went beyond simply creating an app and truly re-thought how digital efforts supported sustainable growth for the business. In the Onyx Lounge, customers can conduct virtual banking, such as getting a virtual mortgage for digital plots of land or buildings based on blockchain.

Tips for building a digital transformation strategy

Digital transformation is the process of replacing outdated systems and manual processes with digital technologies and tools to maximize employee productivity and improve overall business performance. Data analytics has made it easier to get custom insights and decision-making easier. However, to implement a digital transformation, it is crucial to understand business objectives. Based on those goals, you can streamline activities, processes, tools & technologies and create digital transformation examples. Many SMBs have already implemented some level of digital transformation because of the benefits of using the right technologies.

Whether you already have your own plan or you’re hoping to get inspiration for a future transformation, let’s go over digital transformation trends to look out for in 2021. For instance, as shown above, HubSpot’s Sales Hub can be used to organize all of your sales materials online. Within the platform, you can manage deals, filter contacts, and create different tasks using a dashboard to help you keep track of your sales processes.

How to start your digital transformation journey

The second is implementing digital self-serve technologies for employees, business partners, or both groups to use; transformation success is twice as likely when organizations do so. A third key, focused on technology in company operations, is organizations modifying their standard operating procedures to include new technologies. Beyond these factors, an increase in data-based decision making and in the visible use of interactive tools can also more than double the likelihood of a transformation’s success. Finally, there’s digital transformation as the final third stage of this process.

Today, it’s a software powerhouse with a technology staff of roughly 11,000 and with more than 500 artificial intelligence (AI) patents. Digital transformation removes silos between the digital world and the real world, improving customer experiences, efficiency, and data. Success is also more likely when organizations scale up their workforce planning and talent development (Exhibit 3).